B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- marketing budget increase planned for B2B food and nutrition suppliers (2026)
67% of B2B food and nutrition suppliers plan to increase their marketing spend in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
282
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartcore (Informa Markets)
Primary
Tier A
https://www.smartcore-digital.com/en/resources/Blog-page/Marketing-Budgets-in-2026-5-Moves-to-Turn-S… ↗
Source Article
Marketing Budgets: 5 Moves to Prove ROI | Smartcore
B2B food and nutrition suppliers have entered 2026 with bigger marketing budgets and bigger expectations. Survey findings from our B2B Food and Nutrition Marketing Report 2026, built on 282 industry responses, show 67% of suppliers plan to increase their marketing spend this year, with only 9% expec…
Original Research
Smartcore (Informa Markets)
· Original study ↗
Methodology
Survey: B2B Food and Nutrition Marketing Report 2026, 282 industry responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B food and nutrition suppliers: 67% marketing budget increase planned. Source: Smartcore (Informa Markets) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-food-suppliers-increase-marketing-spend-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-food-suppliers-increase-marketing-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- marketing budget increase planned for B2B food and nutrition suppliers<br><small>Source: Smartcore (Informa Markets) (2026) · <a href="https://lighthousedata.io/data/b2b-food-suppliers-increase-marketing-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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