B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

70%

70% -- genai adoption rate for Marketers (2024)

Name: Genai Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2024 · howtoecommerce.net

Almost 70% of marketers are either actively using genAI or plan to do so in the near future.

Value is approximate ('almost 70%')
Includes both active users and those planning to use genAI in the near future

Cite this stat Share How we verify

Attribution: howtoecommerce.net View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2024

Entity

Marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

howtoecommerce.net Primary Tier C

https://howtoecommerce.net/what-enterprise-marketing-reveals-about-effective-genai-use-👀/ ↗

Confidence: 47/100 Vintage: 2024 Channel: Deep Crawl

Source Article

What Enterprise Marketing Reveals About Effective genAI Use? 👀

Generative AI (genAI) is redefining the marketing landscape, offering Chief Marketing Officers (CMOs) an unparalleled opportunity to lead innovation within their organizations. As AI technology advances, marketing departments are emerging as front-runners in adopting and integrating genAI, driving n…

Original Research

howtoecommerce.net · Original study ↗

Methodology

Article states 'almost 70%' of marketers are either actively using genAI or plan to do so in the near future (enterprise marketing context). Value is approximate and includes planned (not just current) adoption. No original study, sample size, or publication date is named in the article; vintage estimated from genAI-era enterprise-marketing content (c. 2023-2024).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Marketers: 70% genai adoption rate. Source: howtoecommerce.net (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-genai-adoption-planning

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketers-genai-adoption-planning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- genai adoption rate for Marketers<br><small>Source: howtoecommerce.net (2024) · <a href="https://lighthousedata.io/data/marketers-genai-adoption-planning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →