B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- genai adoption rate for retailers (2025)
48% of retailers are already working to incorporate Generative AI across functions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NRF (attributed via NRF 2025 insights)
Primary
Tier C
https://intuendi.com/resource-center/nrf-2025-insights/ ↗
Source Article
Turning Data Chaos into Competitive Advantage: NRF 2025 Insights
This year, Intuendi had the privilege of exhibiting in the StartupHub at NRF 2025 in New York City. It was our first trip to the Big Apple, and in true New York fashion—the energy pulsating through the city was something else—every corner seemed to buzz with ambition, creativity and opportunity.
And…
Original Research
NRF (attributed via NRF 2025 insights)
· Original study ↗
Methodology
Cited at NRF 2025; original survey source not named
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Cite this stat
Plain Text
retailers: 48% genai adoption rate. Source: NRF (attributed via NRF 2025 insights) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-genai-incorporation-2025
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<blockquote cite="https://lighthousedata.io/data/retailers-genai-incorporation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- genai adoption rate for retailers<br><small>Source: NRF (attributed via NRF 2025 insights) (2025) · <a href="https://lighthousedata.io/data/retailers-genai-incorporation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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