B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- genai adoption rate for B2B companies (2023)
B2B companies had a 78% Generative AI adoption rate in marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Botco.ai
Primary
Tier B
https://www.tsrmgroup.com/leveraging-generative-ai-forcontent-development/ ↗
Source Article
Leveraging Generative AI for Content Development - TSRM Group
Introduction to AI
In recent years, buzz about artificial intelligence has been nearly impossible to miss in news articles and social media threads as discussions about its powerful applications ballooned. In the context of marketing, there have been headlines about how AI can be used to make decisi…
Original Research
Botco.ai
· Original study ↗
Methodology
Botco.ai survey of 1,000 marketing professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 78% genai adoption rate. Source: Botco.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-adoption-b2b-companies
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<blockquote cite="https://lighthousedata.io/data/genai-adoption-b2b-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- genai adoption rate for B2B companies<br><small>Source: Botco.ai (2023) · <a href="https://lighthousedata.io/data/genai-adoption-b2b-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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