B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- ai tool adoption rate for marketers (email programs) (2025)
According to a 2025 survey, 63% of marketers use AI tools in their email programs.
- Attributed only to an unnamed 2025 survey
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smithdigital.io
Primary
Tier C
https://smithdigital.io/blog/demand-generation-vs-lead-generation-what-you-need-to-know ↗
Source Article
Demand Generation vs Lead Generation: What You Need to Know
1 min read
10 Proven B2B Lead Generation Strategies to Generate More Qualified Leads and Pipeline
A B2B lead generation strategy is a structured approach for attracting qualified prospects, converting them into sales opportunities, and building a...
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HubSpot Services
Demand …
Original Research
smithdigital.io
· Original study ↗
Methodology
Attributed only to 'a 2025 survey'; original survey unnamed. Cited in a SmithDigital blog post updated December 11, 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers (email programs): 63% ai tool adoption rate. Source: smithdigital.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-tools-email-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-tools-email-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- ai tool adoption rate for marketers (email programs)<br><small>Source: smithdigital.io (2025) · <a href="https://lighthousedata.io/data/marketers-ai-tools-email-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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