B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- ai tool adoption rate for Marketers globally (2024)
74% of marketers globally used at least one AI tool at work in 2024.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marqueesolution.com
Primary
Tier C
https://marqueesolution.com/email-marketing-in-2025-what-real-estate-agents-need-to-know-now/ ↗
Source Article
Email Marketing in 2025: What Real Estate Agents Need to Know Now
If you’re a busy agent, your inbox is your command center and it’s the same for your clients. That’s why email continues to be the quiet workhorse of real estate marketing in 2025. The numbers back it up: many brands still see around $36 in return for every $1 invested in email, making it one of the…
Original Research
marqueesolution.com
· Original study ↗
Methodology
Article states 74% of marketers globally used at least one AI tool at work in 2024, with emails/newsletters among top outputs; underlying survey not named or linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers globally: 74% ai tool adoption rate. Source: marqueesolution.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-ai-tool-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/marketer-ai-tool-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- ai tool adoption rate for Marketers globally<br><small>Source: marqueesolution.com (2024) · <a href="https://lighthousedata.io/data/marketer-ai-tool-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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