B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- share of market actively buying for B2B buyers (2025)
Only 3% of the market is actively looking for a solution at any given time.
- Attributed as a general rule of thumb in sales training without direct empirical study citation in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
triplesession.com
Primary
Tier C
https://triplesession.com/session/intro-to-list-building ↗
Source Article
Intro to List Building
Building a Multi-Touch Outbound Sales Cadence That Converts
Apollo
YouTube creator
Back to sessions
Prospecting for LeadsIntro to List Building
Mark Colgan
B2B Sales Consultant, Lead Sourcing Detective
Watch session
- Duration
- 17 min
- Rating
- 4.8/5
Mastering List Building for Effective Outbound …
Original Research
triplesession.com
· Original study ↗
Methodology
Cited in a sales training session; original research source not identified (commonly attributed to Chet Holmes research)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 3% share of market actively buying. Source: triplesession.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/market-actively-looking-for-solution-3pct
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<blockquote cite="https://lighthousedata.io/data/market-actively-looking-for-solution-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of market actively buying for B2B buyers<br><small>Source: triplesession.com (2025) · <a href="https://lighthousedata.io/data/market-actively-looking-for-solution-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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