B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share of market actively buying for B2B market (2007)
According to Chet Holmes in The Ultimate Sales Machine (2007), only 3% of a target market is actively buying at any one time.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chet Holmes
Primary
Tier B
https://yellowo.co.uk/trigger-based-prospecting-how-to-use-intent-data-signals/ ↗
Source Article
How To Add Trigger Based Prospecting Your GTM Strategy
This is part 1 of a 3 part series on Trigger Based Prospecting.
- Trigger Based Prospecting & How To Use Intent Data & Signals In Your GTM Strategy (this post)
- Data Sources And Tools For Intent Data and Signals (coming soon)
- Example Trigger Campaigns & Email Copy (coming soon)
Introduction
There…
Original Research
Chet Holmes
· Original study ↗
Methodology
Chet Holmes, The Ultimate Sales Machine
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B market: 3% share of market actively buying. Source: Chet Holmes (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/market-actively-buying-3pct
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<blockquote cite="https://lighthousedata.io/data/market-actively-buying-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of market actively buying for B2B market<br><small>Source: Chet Holmes (2007) · <a href="https://lighthousedata.io/data/market-actively-buying-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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