B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- share of market actively buying for prospective customers (2025)
Only 3% of people in a target market are actively buying at any given time.
- Cited as a generalized buyer funnel framework without a specific underlying research study mentioned
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mindesigns.com.au
Primary
Tier C
https://mindesigns.com.au/blog/seo-marketing-for-small-business/ ↗
Source Article
Proven SEO Marketing for Small Business Success
Most businesses invest in SEO with the goal of driving compounding, sustainable organic leads. However, SEO marketing for small business is often done without the proper structure. At its core, SEO is meant to connect your business with more people actively searching for what you offer. When done we…
Original Research
mindesigns.com.au
· Original study ↗
Methodology
Buyer funnel breakdown cited without named original study; 17% considering, 80% unaware
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RegionAPAC
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
prospective customers: 3% share of market actively buying. Source: mindesigns.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-funnel-3-percent-active-buyers
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<blockquote cite="https://lighthousedata.io/data/buyer-funnel-3-percent-active-buyers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of market actively buying for prospective customers<br><small>Source: mindesigns.com.au (2025) · <a href="https://lighthousedata.io/data/buyer-funnel-3-percent-active-buyers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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