B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
14.9%
14.9% -- customer return rate for Marco’s Pizza Fiery Flavors campaign (Q2 2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.9%
Unit
Percentage
Data Vintage
Q2 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Midwest Dairy
Primary
Tier A
https://www.midwestdairy.com/marcos-pizza-partnership-results-are-in/ ↗
Source Article
Marco’s Pizza partnership results are in | Midwest Dairy
In the summer of 2024, Midwest Dairy worked with a new partner, Marco’s Pizza, to drive dairy sales through their limited-time offer of “Fiery Flavors” menu items. Marco’s Pizza is one of the fastest-growing pizza brands in America, with 1,222 stores across 35 states.
Their consumer research aligned…
Original Research
Midwest Dairy
· Original study ↗
Methodology
Exceeded typical single-digit benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marco’s Pizza Fiery Flavors campaign: 14.9% customer return rate. Source: Midwest Dairy (Q2 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marcos-pizza-customer-return-rate
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<blockquote cite="https://lighthousedata.io/data/marcos-pizza-customer-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.9%</strong> -- customer return rate for Marco’s Pizza Fiery Flavors campaign<br><small>Source: Midwest Dairy (Q2 2024) · <a href="https://lighthousedata.io/data/marcos-pizza-customer-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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