B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72
72 -- pr coverage pieces for MapQuest for Mobile iPhone launch (2009)
Launch PR activities for MapQuest for Mobile for iPhone resulted in 72 pieces of media coverage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72
Unit
Count
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sterling Communications
Primary
Tier B
http://www.sterlingpr.com/case-studies/mapquest/ ↗
Source Article
Mapquest
Original Research
Sterling Communications
· Original study ↗
Methodology
PR agency case study reporting earned media coverage count
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MapQuest for Mobile iPhone launch: 72 pr coverage pieces. Source: Sterling Communications (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mapquest-mobile-launch-coverage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mapquest-mobile-launch-coverage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72</strong> -- pr coverage pieces for MapQuest for Mobile iPhone launch<br><small>Source: Sterling Communications (2009) · <a href="https://lighthousedata.io/data/mapquest-mobile-launch-coverage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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