B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23.4%
23.4% -- open rate for email campaigns (2022)
A specific high-performing email campaign achieved an open rate of 23.4%.
- Example of a top-performing weekly email sent by the HaiHai Mail Inside Sales team
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
MailMarketingLab
Primary
Tier A
https://mailmarketinglab.jp/mailmarketing-improvement-haihaimail/ ↗
Source Article
成果を出すメール作成のコツとは？ 新機能を活用して簡単に実践！
商談率2.5倍！配配メールが推す「IS×メール」成功施策
- 【連載】まこりーぬが行く！メールマーケティングの現場に潜入取材！
- インサイドセールス
- 事例/インタビュー
メールマーケティングの目的は「顧客の態度変容」であり、営業活動に置き換えるとアポ獲得や最終ゴールである成約につなげることです。メールをきっかけに態度変容を起こす人を増やすためには、その手前の指標となる、メールの開封数やクリック数を増やしていかないといけません。そのためには、改善をし続けることが必要となります。
しかし、「具体的にどうすれば開封率やクリック率を改善できるか分からない」「兼務でなかなか分析や改善に時間が取れな…
Also cited by
practicalecommerce.com
https://www.practicalecommerce.com/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
MailMarketingLab
· Original study ↗
Methodology
Based on a specific email campaign
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 23.4% | |
| 2026 | 34.23% | +46.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns: 23.4% open rate. Source: MailMarketingLab (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailmarketinglab-jp-mailmarketing-improvement-haihaimail
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mailmarketinglab-jp-mailmarketing-improvement-haihaimail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.4%</strong> -- open rate for email campaigns<br><small>Source: MailMarketingLab (2022) · <a href="https://lighthousedata.io/data/mailmarketinglab-jp-mailmarketing-improvement-haihaimail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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