B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.37%
9.37% -- email unsubscribe rate reduction for Segmented email campaigns (vs non-segmented campaigns, Mailchimp data) (2017)
Segmented email campaigns had an unsubscribe rate 9.37% lower than non-segmented campaigns according to 2017 Mailchimp research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.37%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://www.truvisibility.com/blog/how-can-we-do-email-marketing-13-tips-to-make-it-perfec/ ↗
Source Article
How Can We Do Email Marketing: 13 Tips To Make It Perfect
There are more than 7.8 billion people living on the planet Earth. And there are 4 billion email addresses. Of course, not every email address corresponds to a living person, and we are not saying that you can send emails to half of the world's population. But still — the number is huge! Here are tw…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp 2017 segmentation research as cited by TruVISIBILITY blog; unsubscribe rate of segmented campaigns vs non-segmented campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented email campaigns (vs non-segmented campaigns, Mailchimp data): 9.37% email unsubscribe rate reduction. Source: Mailchimp (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-segmented-unsubscribe-rate-drop-2017
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<blockquote cite="https://lighthousedata.io/data/mailchimp-segmented-unsubscribe-rate-drop-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.37%</strong> -- email unsubscribe rate reduction for Segmented email campaigns (vs non-segmented campaigns, Mailchimp data)<br><small>Source: Mailchimp (2017) · <a href="https://lighthousedata.io/data/mailchimp-segmented-unsubscribe-rate-drop-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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