C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
70%
70% -- email unsubscribe rate reduction for Independent Media (2018)
Independent Media reduced its email unsubscribe rate by 70% across key magazine brands following the launch of a mailing frequency control algorithm.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier A
https://maestra.io/blog/cases/independent-media-reduced-unsubscriptions/ ↗
Source Article
How Independent Media Merged Databases from Seven Websites and Reduced their Email Unsubscribe Rate
Independent Media (IM), a media holding company and publishing house, has long been a trendsetter on the fashion and lifestyle magazine market. IM is working on digitizing its business, and email marketing is one of its top priorities. Mindbox is involved in seven of IM’s international brands: Cosmo…
Original Research
Maestra
· Original study ↗
Methodology
Unsubscribe rate reduction across four of IM's magazines: Cosmo (70%), Goodhouse (73%), Esquire (74%), Popmech (76%).
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Independent Media: 70% email unsubscribe rate reduction. Source: Maestra (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/im_email_unsubscribe_rate_reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/im_email_unsubscribe_rate_reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- email unsubscribe rate reduction for Independent Media<br><small>Source: Maestra (2018) · <a href="https://lighthousedata.io/data/im_email_unsubscribe_rate_reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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