B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Aging
45%
45% -- email unsubscribe rate reduction for Maestra clients' email campaigns (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Maestra
Primary
Tier A
https://maestra.io/blog/marketing/audience-segmentation/ ↗
Source Article
Audience Segmentation Essentials: Marketing Strategies & Examples
Unlock the power of audience segmentation in marketing. Explore strategies, examples, and tips to create targeted campaigns that resonate with segmented audiences.
February 29, 2024
Audience Segmentation Essentials: Marketing Strategies & Examples
Standing out and effectively reaching your target au…
Also cited by
2026-09-18
Original Research
Maestra
· Original study ↗
Methodology
Aggregated common outcome across Maestra client segmentation implementations; sample size not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Maestra clients' email campaigns: 45% email unsubscribe rate reduction. Source: Maestra (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maestra-clients-email-unsubscribe-cut-45
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<blockquote cite="https://lighthousedata.io/data/maestra-clients-email-unsubscribe-cut-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- email unsubscribe rate reduction for Maestra clients' email campaigns<br><small>Source: Maestra (2024) · <a href="https://lighthousedata.io/data/maestra-clients-email-unsubscribe-cut-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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