B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- email unsubscribe rate reduction for foodora (2025)
foodora reduced its unsubscribe rate by 26% by using Braze Intelligent Timing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Braze
Primary
Tier C
https://www.braze.com/resources/articles/best-time-to-send-marketing-emails ↗
Source Article
The best time to send marketing emails for maximum customer engagement
Finding the best time to send marketing emails: Unlocking engagement and conversions
Published on July 24, 2025/Last edited on July 24, 2025/7 min read
Team Braze
Finding the best time to send marketing emails is important for maximizing engagement, driving conversions, and deepening connections wit…
Original Research
Braze
· Original study ↗
Methodology
Using Braze Intelligent Timing.
Segmentation
Industrymarketing
Cite this stat
Plain Text
foodora: 26% email unsubscribe rate reduction. Source: Braze (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_unsubscribe_rate_reduction_foodora
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_unsubscribe_rate_reduction_foodora" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email unsubscribe rate reduction for foodora<br><small>Source: Braze (2025) · <a href="https://lighthousedata.io/data/email_unsubscribe_rate_reduction_foodora" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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