B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.6%
2.6% -- click through rate for Mailchimp (2025)
Mailchimp email marketing benchmarks report an average click-through rate (CTR) of 2.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Mailchimp
Primary
Tier B
https://back2marketingschool.com/email-nurturing-emails/ ↗
Source Article
email-marketing-benchmarks
Also cited by
Back2MarketingSchool
https://web.archive.org/web/20250717224538id_/https://back2marketingschool.com/e…
2026-09-30
Original Research
Mailchimp
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp: 2.6% click through rate. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mailchimp-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- click through rate for Mailchimp<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/mailchimp-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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