B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$313
$313 -- average order value for DTC luxury / jewelry brands (2026)
Luxury and jewelry 12-month average order value is $313 to $328, with peaks above $436.
- Reported as a range ($313 to $328 with peaks above $436)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$313
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Eightx
Primary
Tier B
https://foundrycro.com/blog/dtc-luxury-marketing-benchmarks-2026/ ↗
Source Article
DTC Luxury Marketing Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC luxury CAC averages $175 with a range of $120 to $400, the highest in DTC (Swell 2026)
- Luxury repeat purchase rate is 9.9%, the lowest in DTC, versus the DTC average of 28.2% (Swell / Bluecore 2026, Mobiloud 2026)
- Despite the lowest repeat rate, luxury achieves the highe…
Also cited by
2026-09-25
Original Research
Eightx
· Original study ↗
Methodology
Range reported; midpoint used. 12-month average AOV
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC luxury / jewelry brands: $313 average order value. Source: Eightx (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/luxury-aov-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/luxury-aov-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$313</strong> -- average order value for DTC luxury / jewelry brands<br><small>Source: Eightx (2026) · <a href="https://lighthousedata.io/data/luxury-aov-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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