B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$71
$71 -- cost per lead for Local Service Ads (home services) (2025)
Google Local Service Ads for home services cost an average of $71 per lead.
- benchmark across home services
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$71
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Captain
Primary
Tier C
https://andrewryanmarketing.com/fence-contractor-advertising/ ↗
Source Article
Fence Contractor Advertising
Original Research
The Media Captain
· Original study ↗
Methodology
Cited to The Media Captain, 2025.
Methodology documented
Segmentation
IndustryHome Services
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Local Service Ads (home services): $71 cost per lead. Source: The Media Captain (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lsa-cost-per-lead-home-services-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lsa-cost-per-lead-home-services-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$71</strong> -- cost per lead for Local Service Ads (home services)<br><small>Source: The Media Captain (2025) · <a href="https://lighthousedata.io/data/lsa-cost-per-lead-home-services-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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