B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- click decline rate for HVAC industry PPC after 12 months of mature LSA market (2020)
PPC clicks declined by 62% after 12 months in a mature Local Services Ads (LSA) market.
- Based on internal agency observations across client accounts
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Energy Circle
Primary
Tier C
https://www.energycircle.com/blog/revisiting-local-services-ads-what-have-we-learned-2020 ↗
Source Article
Revisiting Local Services Ads: What Have We Learned in 2020?
It has been two years since the rollout of Google’s Local Services Ads (LSAs), and we have been able to keep an eye on how this paid search product is playing out for the home performance and HVAC industries.
What have we learned about LSAs since 2018? We had a few predictions from our last LSA chec…
Original Research
Energy Circle
· Original study ↗
Methodology
Energycircle internal account observation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HVAC industry PPC after 12 months of mature LSA market: 62% click decline rate. Source: Energy Circle (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lsa-12mo-clicks-decline
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<blockquote cite="https://lighthousedata.io/data/lsa-12mo-clicks-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- click decline rate for HVAC industry PPC after 12 months of mature LSA market<br><small>Source: Energy Circle (2020) · <a href="https://lighthousedata.io/data/lsa-12mo-clicks-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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