B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- click decline rate for Pages cited in AI Overviews vs pages on queries without AI Overviews (Q1 2026)
In Q1 2026, pages cited in Google AI Overviews received approximately 38% fewer clicks compared to pages on queries without an AI Overview.
- Citation mitigates traffic loss rather than eliminating it
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier A
https://seohandbook.co.uk/seo-news-updates/ai-overviews-ctr-impact-data/ ↗
Source Article
AI Overviews | The SEO Handbook
AI Overviews
Last updated
AI Overviews are Google’s generative AI answers, shown at the top of search results for an expanding range of queries. They summarise information from across the web and surface it directly in the SERP, with citations, before the user sees a single organic result. As of May…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pages cited in AI Overviews vs pages on queries without AI Overviews: 38% click decline rate. Source: Seer Interactive (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cited-pages-click-loss-vs-no-aio
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cited-pages-click-loss-vs-no-aio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- click decline rate for Pages cited in AI Overviews vs pages on queries without AI Overviews<br><small>Source: Seer Interactive (Q1 2026) · <a href="https://lighthousedata.io/data/cited-pages-click-loss-vs-no-aio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.