B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
46.7%
46.7% -- click decline rate for Google search results with AI Overviews (2026)
A Pew Research Center controlled study covering 68,000 queries found a 46.7% relative decline in clicks when Google AI Overviews appear.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46.7%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
68,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://infinitelabsdigital.com/google-ai-overviews-are-eating-your-organic-traffic-heres-how-to-fig… ↗
Source Article
Google AI Overviews Are Eating Your Organic Traffic: Here's How to Fight Back - Infinite Labs Digital
Your organic traffic dropped and you’re not sure why. Your rankings haven’t changed. Your content is the same. But fewer people are clicking through.
There’s a good chance Google AI Overviews are the reason.
BrightEdge’s 12-month analysis from February 2025 to February 2026 found that AI Overviews n…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center controlled study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google search results with AI Overviews: 46.7% click decline rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-click-decline-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/pew-click-decline-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.7%</strong> -- click decline rate for Google search results with AI Overviews<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/pew-click-decline-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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