B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- customer switching rate for Lowe's (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
35
Freshness
82
Source
Brand Innovators
Primary
Tier A
https://brand-innovators.com/cmo-of-the-week-lowes-jennifer-wilson/ ↗
Source Article
CMO of the Week: Lowe’s Jennifer Wilson - Brand Innovators
Lowe’s chief marketing officer Jennifer Wilson has spent 18 at the brand working on the P&L side of the business and in marketing, which she says gives her a profound perspective on the brand DNA. She was recently promoted to CMO.
For Wilson, there couldn’t be a better time to be in marketing. “It’s…
Original Research
Brand Innovators
· Original study ↗
Methodology
Qualitative and quantitative customer research
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Lowe's: 65% customer switching rate. Source: Brand Innovators (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-program-customer-switching-2023
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<blockquote cite="https://lighthousedata.io/data/loyalty-program-customer-switching-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- customer switching rate for Lowe's<br><small>Source: Brand Innovators (2023) · <a href="https://lighthousedata.io/data/loyalty-program-customer-switching-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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