B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- customer switching rate for bank customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
billfryer.com
Primary
Tier C
http://www.billfryer.com/17-sales-ideas ↗
Source Article
17 ideas to increase sales you can use almost immediately
Original Research
billfryer.com
· Original study ↗
Methodology
Author cites unnamed research by banks into account holdings and switching likelihood; no specific institution, date, or sample size given. Vintage reflects article collection year.
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
bank customers: 50% customer switching rate. Source: billfryer.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bank-single-account-switching-50pct
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<blockquote cite="https://lighthousedata.io/data/bank-single-account-switching-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- customer switching rate for bank customers<br><small>Source: billfryer.com (2026) · <a href="https://lighthousedata.io/data/bank-single-account-switching-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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