B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- brand perception lift for LOTTO MAX (2022)
There was a 40% increase in positive perception of the LOTTO MAX brand among those who saw the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards (case study)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=140659&n=Dream+Drop ↗
Source Article
2022 Winner
Original Research
Strategy Awards (case study)
· Original study ↗
Methodology
Campaign brand tracking reported in award case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LOTTO MAX: 40% brand perception lift. Source: Strategy Awards (case study) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lotto-max-brand-perception-lift-2022
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<blockquote cite="https://lighthousedata.io/data/lotto-max-brand-perception-lift-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- brand perception lift for LOTTO MAX<br><small>Source: Strategy Awards (case study) (2022) · <a href="https://lighthousedata.io/data/lotto-max-brand-perception-lift-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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