B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- brand perception lift for DNB (2023)
After the campaign concluded, 30% had a better impression of DNB as a result of its partnership with Oslo Pride.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCP / Kampanje (Byråguiden)
Primary
Tier C
https://byraguiden.kampanje.com/byraguiden/kom-som-du-er/569312 ↗
Source Article
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JCP har i flere år vært leverandør av eventløsninger for DNB. I anledning Oslo Pride 2023 ble DNB en av hovedpartnere til arrangementet, og JCP ble forespurt om de kunne være en totalleverandør for alt DNB trengte i denne forbindelse. Det var snakk om å skape…
Original Research
JCP / Kampanje (Byråguiden)
· Original study ↗
Methodology
Campaign outcome reported by agency JCP in sponsored content; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DNB: 30% brand perception lift. Source: JCP / Kampanje (Byråguiden) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dnb-pride-brand-perception-lift
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<blockquote cite="https://lighthousedata.io/data/dnb-pride-brand-perception-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand perception lift for DNB<br><small>Source: JCP / Kampanje (Byråguiden) (2023) · <a href="https://lighthousedata.io/data/dnb-pride-brand-perception-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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