B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- brand perception lift for healthcare brand (attention-optimized vs viewability-optimized placements) (2026)
For a large healthcare brand, attention-optimized placements yielded 77% greater impact on brand perception compared to viewability-optimized placements.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Attention Council
Primary
Tier B
https://www.adexchanger.com/content-studio/wheres-waldo-your-ads-deserve-more-attention/ ↗
Source Article
Where’s Waldo? Your Ads Deserve More Attention | AdExchanger
This article is sponsored by Adelaide Metrics.
In the classic Where’s Waldo? books, Waldo was visible – but often well-hidden in a sea of other people. It often took several minutes before you could find him in the crowd – spotted only because of his famous red-and-white striped hat. Today, on many …
Original Research
The Attention Council
· Original study ↗
Methodology
A/B study verified by third-party brand lift vendor; data indexed for privacy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
healthcare brand (attention-optimized vs viewability-optimized placements): 77% brand perception lift. Source: The Attention Council (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attention-optimized-brand-perception-lift-77
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<blockquote cite="https://lighthousedata.io/data/attention-optimized-brand-perception-lift-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- brand perception lift for healthcare brand (attention-optimized vs viewability-optimized placements)<br><small>Source: The Attention Council (2026) · <a href="https://lighthousedata.io/data/attention-optimized-brand-perception-lift-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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