B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- brand perception lift for Chevrolet Real Talk, Real Change campaign (Urban One) (2024)
72% of research respondents viewed Chevrolet more positively following the Real Talk, Real Change campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iONE Digital / Urban One
Primary
Tier A
https://www.ionedigital.com/campaigns ↗
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Original Research
iONE Digital / Urban One
· Original study ↗
Methodology
Agency-reported campaign research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chevrolet Real Talk, Real Change campaign (Urban One): 72% brand perception lift. Source: iONE Digital / Urban One (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chevrolet-positive-perception
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<blockquote cite="https://lighthousedata.io/data/chevrolet-positive-perception" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- brand perception lift for Chevrolet Real Talk, Real Change campaign (Urban One)<br><small>Source: iONE Digital / Urban One (2024) · <a href="https://lighthousedata.io/data/chevrolet-positive-perception" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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