B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- cost per lead decrease rate for Local Search Campaigns (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Vericast
Primary
Tier C
https://www.vericast.com/solutions/digital-marketing/local-search/ ↗
Source Article
Local Search | Vericast
Campaigns designed to drive local and regional business
Features & Benefits
- Professional Search Management
-
A certified team of experts set-up your campaigns on Google Ads for maximum impact, driving high-quality traffic and leads to your business.
- Campaign Optimization
-
Structured towards rel…
Also cited by
learn.g2.com
https://learn.g2.com/
2026-08-16
Original Research
Vericast
· Original study ↗
Methodology
Aggregate client reporting across 12 months of anonymized account data
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Local Search Campaigns: 25% cost per lead decrease rate. Source: Vericast (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local_search_cpl_decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local_search_cpl_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- cost per lead decrease rate for Local Search Campaigns<br><small>Source: Vericast (2021) · <a href="https://lighthousedata.io/data/local_search_cpl_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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