B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- cost per lead decrease rate for Inova's Facebook Advertising program (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Skai
Primary
Tier C
https://skai.io/case-studies/inova-case-study/?utm_source=linkedin&utm_campaign=OrganicSocial ↗
Source Article
Inova Scales Facebook AdvertisingLeads by 600% with Skai
Inova Scales Facebook Advertising
Leads by 600% with Skai
Challenge
The Inova ecommerce team needed a strategic partner to help increase brand visibility and overcome the challenges of targeting a new digital social audience.
They needed a tool that could help scale their Facebook Advertising progra…
Original Research
Skai
· Original study ↗
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Inova's Facebook Advertising program: 54% cost per lead decrease rate. Source: Skai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inova_facebook_cpl_decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inova_facebook_cpl_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- cost per lead decrease rate for Inova's Facebook Advertising program<br><small>Source: Skai (2026) · <a href="https://lighthousedata.io/data/inova_facebook_cpl_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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