B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- cost per lead decrease rate for commercial HVAC leads (2025-03)
Restructuring into two focused campaigns decreased cost per lead by 24% from £115 to £87.78.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025-03
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Be Cool Refrigeration
Primary
Tier A
https://marketingsherpa.com/article/case-study/advertising ↗
Source Article
Intent-based Online Advertising Optimization: Sometimes two campaigns are better than one (3x AOV better)
April 25, 2025
Case Study
|
SUMMARY:
Intent-driven commercial HVAC lead optimization. I guess I could have called the article that, but it’s a bit of a mouthful. So a simpler way to put it is – sometimes two campaigns are better than one (3x AOV better). Cut costs; gain high-value leads. Read on to …
Original Research
Be Cool Refrigeration
· Original study ↗
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
commercial HVAC leads: 24% cost per lead decrease rate. Source: Be Cool Refrigeration (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-based-advertising-optimization-cpl-decrease-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/intent-based-advertising-optimization-cpl-decrease-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- cost per lead decrease rate for commercial HVAC leads<br><small>Source: Be Cool Refrigeration (2025-03) · <a href="https://lighthousedata.io/data/intent-based-advertising-optimization-cpl-decrease-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.