C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Aging

14.6%

14.6% -- conversion rate for organic local search leads (2024)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2024 · McKinsey

Organic local search leads convert at a rate of 14.6%, according to 2024 McKinsey data.

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

14.6%

Unit

Percentage

Data Vintage

2024

Entity

organic local search leads

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

58/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

McKinsey Primary Tier B

https://finanads.com/local-seo-strategies-for-financial-advisors-in-san-francisco/ ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Local SEO Strategies for Financial Advisors in San Francisco - Finanads - Best Marketing And Sales System For Financial Professionals

Local SEO Strategies for Financial Advisors in San Francisco — The Ultimate Guide for Financial Advertisers Key Takeaways And Tendency For 2025-2030 — Why Local SEO Strategies for Financial Advisors in San Francisco is a trend in 2025-2030 and Beyond Key Takeaways for 2025-2030 - Local SEO strategie…

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Search It Local https://web.archive.org/web/20190305123153id_/https://www.searchitlocal.com.au/f…

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Threaded Marketing Group https://threadedmarketinggroup.com/seo-vs-ppc/

2026-09-21

seodit.com https://seodit.com/blog/mastering-seo-for-saas/

2026-09-22

aioseopack.com https://aioseopack.com/best-seo-company-in-lucknow/

2026-09-25

Adfinite https://adfinite.com/blog/shopify-topical-authority

2026-09-21

Original Research

McKinsey · Original study ↗

Methodology

McKinsey (2024) study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

organic local search leads: 14.6% conversion rate. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-seo-leads-conversion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/local-seo-leads-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- conversion rate for organic local search leads<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/local-seo-leads-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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