C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
28%
28% -- conversion rate for local searches (2026)
According to Joel House Search Media, 28% of local searches result in a sale.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Web Marlins Pvt. Ltd.
Primary
Tier B
https://webmarlins.com/blogs/local-seo-guide/ ↗
Source Article
Local SEO Guide For 2026 | Ultimate Local SEO Strategy & Tips
Updated: August 25, 2026
A website lets you reach everyone online. Local SEO, on the other hand, boosts local rankings. Investing in it now, when people approach you more online than offline, is worthwhile. Local web visibility greatly improves your business’s survival odds. We’ll define local SEO a…
Also cited by
2026-09-18
Original Research
Web Marlins Pvt. Ltd.
· Original study ↗
Methodology
Source: Joel House Search Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
local searches: 28% conversion rate. Source: Web Marlins Pvt. Ltd. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-seo-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-seo-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- conversion rate for local searches<br><small>Source: Web Marlins Pvt. Ltd. (2026) · <a href="https://lighthousedata.io/data/local-seo-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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