B
Evidence Grade B
Graded
under review
Safe to Cite
Current
27%
27% -- engagement lift for Local billboards with community-relevant content (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amworldgroup.com
Primary
Tier C
https://amworldgroup.com/blog/adverts-on-billboards ↗
Source Article
Billboard Advertising: Create Eye-Catching Ads | AMW®
Billboard Advertising: Create Eye-Catching Ads
Billboards remain one of advertising's most powerful mediums, commanding attention with their imposing presence along highways and city streets. These massive canvases deliver brand messages to thousands of viewers daily, creating instant visibility tha…
Original Research
amworldgroup.com
· Original study ↗
Methodology
Unsourced figure comparing community-relevant local billboard content with generic advertising.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Local billboards with community-relevant content: 27% engagement lift. Source: amworldgroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-community-billboard-engagement-27
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<blockquote cite="https://lighthousedata.io/data/local-community-billboard-engagement-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- engagement lift for Local billboards with community-relevant content<br><small>Source: amworldgroup.com (2026) · <a href="https://lighthousedata.io/data/local-community-billboard-engagement-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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