B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- conversion lift for LinkedIn audiences exposed to organic and paid content (2021)
People exposed to both organic and paid content are 61% more likely to convert compared to those who only receive paid content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://www.hubagency.co.uk/short-term-vs-long-term-marketing-strategies/ ↗
Source Article
Short vs Long Term Marketing: What Works Best
The Quick Hit
New technologies have enabled great advances in understanding the performance of creative marketing campaigns curated by content agency London-based firms like Hub. Delivering sales information about your products and services has never been easier. Social advertising campaigns, paid s…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn research comparing audiences exposed to both organic and paid brand messaging vs paid only
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn audiences exposed to organic and paid content: 61% conversion lift. Source: LinkedIn (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-organic-paid-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/linkedin-organic-paid-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- conversion lift for LinkedIn audiences exposed to organic and paid content<br><small>Source: LinkedIn (2021) · <a href="https://lighthousedata.io/data/linkedin-organic-paid-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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