B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- click through rate lift for B2B LinkedIn Ads vs other advertising platforms (2024)
B2B marketers using LinkedIn Ads experience click-through rates that are 25% higher than on other platforms according to LinkedIn's 2024 Ads Benchmark.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://www.onemindmartech.com/blog/b2b-energy-marketing-trends-2025/ ↗
Source Article
B2B Energy Marketing Trends 2025: Proven Strategies for Lead Generation
B2B Energy Marketing Trends 2025
Top B2B Energy Marketing Trends in 2025 to Accelerate Growth & Lead Generation
In 2025, B2B energy marketing will be driven by AI-powered personalization, ESG commitments, and data-driven campaigns. The energy sector is buzzing with opportunities. The International E…
Original Research
LinkedIn
· Original study ↗
Methodology
Relative CTR advantage of LinkedIn Ads over other platforms; baseline CTR value not specified
Methodology documented
Segmentation
IndustryEnergy
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
B2B LinkedIn Ads vs other advertising platforms: 25% click through rate lift. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-ads-ctr-lift-vs-other-platforms-2024
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<blockquote cite="https://lighthousedata.io/data/linkedin-ads-ctr-lift-vs-other-platforms-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click through rate lift for B2B LinkedIn Ads vs other advertising platforms<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/linkedin-ads-ctr-lift-vs-other-platforms-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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