B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- customer retention increase for Life Line Screening (2010)
Life Line Screening achieved a 40% increase in returning customers after implementing strategies and action plans based on Voice of Customer research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ernan Roman Direct Marketing
Primary
Tier B
http://ernanroman.blogspot.com/2010_11_01_archive.html ↗
Source Article
Ernan's Insights On Marketing Best Practices
Original Research
Ernan Roman Direct Marketing
· Original study ↗
Methodology
Case study result from Voice of Customer (VOC) relationship research; retention campaign applied personalized multichannel touches at key customer lifecycle points. Strategic goal was to double returning customers 2009-2012.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Life Line Screening: 40% customer retention increase. Source: Ernan Roman Direct Marketing (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/life-line-screening-retention-increase-2010
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<blockquote cite="https://lighthousedata.io/data/life-line-screening-retention-increase-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer retention increase for Life Line Screening<br><small>Source: Ernan Roman Direct Marketing (2010) · <a href="https://lighthousedata.io/data/life-line-screening-retention-increase-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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