B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60,000,000
60,000,000 -- campaign impressions for Lidl (2025)
Lidl's AI-driven and influencer marketing Lidlize campaign reached 60,000,000 impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://talisman-pr.de/en/dmexco-2025-celebrating-digital-marketing-with-and-without-ai/ ↗
Source Article
Dmexco 2025: Celebrating digital marketing with and without AI. - Talisman
From former clients to new start-ups, I explored diverse and amazing offerings at #dmexco2025. There were new products powered by both young start-ups and established companies, showcasing creative digital marketing with and without AI. It was a privilege to reconnect with former clients and colleag…
Original Research
Kantar
· Original study ↗
Methodology
Lidlize AI and influencer campaign presented by Kantar France at dmexco 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lidl: 60,000,000 campaign impressions. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lidlize-campaign-impressions-60m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lidlize-campaign-impressions-60m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60,000,000</strong> -- campaign impressions for Lidl<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/lidlize-campaign-impressions-60m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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