B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- lead to opportunity conversion rate for Revecent PPC campaign (2023)
The optimized PPC campaign for Revecent improved the lead-to-opportunity conversion rate to 25%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Unbounce
Primary
Tier A
https://unbounce.com/landing-pages/boosting-b2b-leads-by-9x-from-ppc-and-landing-page-best-practices… ↗
Source Article
Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]
Do you ever dream about increasing your conversion rate? How about increasing it by 290% and boosting your lead generation by 9x?
Well, that’s exactly what we did for our client, Revecent, a company specializing in sales consulting and recruiting. The results were so dramatic, they asked us to scale…
Original Research
Unbounce
· Original study ↗
Methodology
Case study results from PPC campaign optimization.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Revecent PPC campaign: 25% lead to opportunity conversion rate. Source: Unbounce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-to-opportunity-conversion-rate-improvement-25
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<blockquote cite="https://lighthousedata.io/data/lead-to-opportunity-conversion-rate-improvement-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- lead to opportunity conversion rate for Revecent PPC campaign<br><small>Source: Unbounce (2023) · <a href="https://lighthousedata.io/data/lead-to-opportunity-conversion-rate-improvement-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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