B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- lead to opportunity conversion rate for Inbound B2B leads contacted within 5 minutes (2026)
Inbound B2B leads contacted within 5 minutes convert to an opportunity at a rate of 21%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
253,817
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Artemis GTM
Primary
Tier C
https://blog.conversionlab.no/insight/the-5-minute-reply-that-converts-9x-better ↗
Source Article
The 5-minute reply that converts 9x better
The 5-minute reply that converts 9x better
Median B2B lead response time is 42 hours. Reply in under 5 minutes and you convert at 21% instead of 2.3% - and 78% of buyers pick whoever answers first.
The fastest predictor of whether an inbound lead converts isn't your pitch or your pricing – it's how …
Original Research
Artemis GTM
· Original study ↗
Methodology
Conversion-to-opportunity rate for leads contacted in under five minutes, from 2026 Speed to Lead Benchmark (Artemis GTM); cited secondhand by Conversion Lab blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Inbound B2B leads contacted within 5 minutes: 21% lead to opportunity conversion rate. Source: Artemis GTM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-lead-conversion-under-5-min-reply
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<blockquote cite="https://lighthousedata.io/data/b2b-lead-conversion-under-5-min-reply" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- lead to opportunity conversion rate for Inbound B2B leads contacted within 5 minutes<br><small>Source: Artemis GTM (2026) · <a href="https://lighthousedata.io/data/b2b-lead-conversion-under-5-min-reply" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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