B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.3%
2.3% -- lead to opportunity conversion rate for Inbound B2B leads answered after 24 hours (2026)
Inbound B2B leads answered after 24 hours convert to an opportunity at a rate of 2.3%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
253,817
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Artemis GTM
Primary
Tier C
https://blog.conversionlab.no/insight/the-5-minute-reply-that-converts-9x-better ↗
Source Article
The 5-minute reply that converts 9x better
The 5-minute reply that converts 9x better
Median B2B lead response time is 42 hours. Reply in under 5 minutes and you convert at 21% instead of 2.3% - and 78% of buyers pick whoever answers first.
The fastest predictor of whether an inbound lead converts isn't your pitch or your pricing – it's how …
Original Research
Artemis GTM
· Original study ↗
Methodology
Baseline conversion-to-opportunity rate for leads answered after 24 hours, from 2026 Speed to Lead Benchmark (Artemis GTM); cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Inbound B2B leads answered after 24 hours: 2.3% lead to opportunity conversion rate. Source: Artemis GTM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-lead-conversion-after-24-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-lead-conversion-after-24-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- lead to opportunity conversion rate for Inbound B2B leads answered after 24 hours<br><small>Source: Artemis GTM (2026) · <a href="https://lighthousedata.io/data/b2b-lead-conversion-after-24-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.