B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,400,000
4,400,000 -- weekly audience reach for Los Angeles Times (2012)
The Los Angeles Times reaches over 4.4 million women in the L.A. DMA every week.
- Original text states 4.4 million+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4,400,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scarborough (Los Angeles Times Custom Recontact Study)
Primary
Tier A
http://mediakit.latimes.com/audience/gender/women ↗
Source Article
Media Kit
Original Research
Scarborough (Los Angeles Times Custom Recontact Study)
· Original study ↗
Methodology
Scarborough L.A. Times Custom Recontact Study 2012 Release 2
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 2,000,000 | |
| 2012 (current) | 3,200,000 | +60.0% |
| 2012 (current) | 5,300,000 | +65.6% |
| 2012 (current) | 3,000,000 | -43.4% |
| 2012 (current) | 3,700,000 | +23.3% |
| 2012 (current) | 5,000,000 | +35.1% |
| 2012 (current) | 4,400,000 | -12.0% |
| 2012 (current) | 1,200,000 | -72.7% |
| 2012 (current) | 2,400,000 | +100.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Los Angeles Times: 4,400,000 weekly audience reach. Source: Scarborough (Los Angeles Times Custom Recontact Study) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latimes-weekly-women-reach-la-dma
HTML Embed
<blockquote cite="https://lighthousedata.io/data/latimes-weekly-women-reach-la-dma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,400,000</strong> -- weekly audience reach for Los Angeles Times<br><small>Source: Scarborough (Los Angeles Times Custom Recontact Study) (2012) · <a href="https://lighthousedata.io/data/latimes-weekly-women-reach-la-dma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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