C
Evidence Grade C
Use with Hedging
Dated
4%
4% -- email open rate for welcome emails (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Klaviyo
Primary
Tier C
https://www.firstpier.com/resources/klaviyo-flows ↗
Source Article
Boost Conversions: Master Klaviyo Flows for Success
In the ever-evolving world of e-commerce, staying ahead of the curve is a constant challenge. As a business owner or marketing executive, you're likely already familiar with the importance of email marketing. But have you heard of Klaviyo flows? These powerful automated sequences are not just emails…
Also cited by
2026-08-23
Original Research
Klaviyo
· Original study ↗
Methodology
Compared to regular marketing emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
welcome emails: 4% email open rate. Source: Klaviyo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-welcome-emails-opens-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-welcome-emails-opens-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- email open rate for welcome emails<br><small>Source: Klaviyo (2022) · <a href="https://lighthousedata.io/data/klaviyo-welcome-emails-opens-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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