B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.4%
9.4% -- same store sales growth for KFC Canada (plant-based launch calendar window) (2020)
KFC Canada achieved +9.4% same-store sales growth (SSSG) vs. the previous year during its plant-based launch calendar window in 2020, making it the highest performing calendar window of the year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.4%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KFC Canada / Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=119539&w=Relax ↗
Source Article
2021 Winner
Original Research
KFC Canada / Strategy Awards
· Original study ↗
Methodology
Campaign results reported in Strategy Awards case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KFC Canada (plant-based launch calendar window): 9.4% same store sales growth. Source: KFC Canada / Strategy Awards (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kfc-plant-based-sssg-2020
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<blockquote cite="https://lighthousedata.io/data/kfc-plant-based-sssg-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.4%</strong> -- same store sales growth for KFC Canada (plant-based launch calendar window)<br><small>Source: KFC Canada / Strategy Awards (2020) · <a href="https://lighthousedata.io/data/kfc-plant-based-sssg-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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