B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.1%
2.1% -- same store sales growth for McDonald's US (FY2025)
McDonald's U.S. full-year 2025 same-store sales grew by 2.1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.1%
Unit
Percentage
Data Vintage
FY2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
schaefer.co
Primary
Tier A
https://schaefer.co/schaefer-qsr-industry-deep-dive ↗
Source Article
QSR Industry Deep Dive 2025-2026 — Schaefer
$532B
U.S. limited-service restaurant revenue in 2025 — up 4.3% from $510B in 2024
−0.3%
Full-year 2025 foodservice traffic growth — a decline despite record top-line revenue
30%
Share of all restaurant visits in 2025 driven by a deal or promotion — a 50-year high
The QSR industry in 2025 was define…
Original Research
schaefer.co
· Original study ↗
Methodology
Company earnings report (Q4 2025)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| FY2025 (current) | 2.1% | |
| Q3 2021 | 9.6% | +357.1% |
| Q4 2021 | 7.5% | -21.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's US: 2.1% same store sales growth. Source: schaefer.co (FY2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-us-sss-2025
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-us-sss-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- same store sales growth for McDonald's US<br><small>Source: schaefer.co (FY2025) · <a href="https://lighthousedata.io/data/mcdonalds-us-sss-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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