B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8.6%
8.6% -- same store sales growth for KFC Canada (2024)
KFC Canada achieved an 8.6% increase in same-store sales following the 'Fry Funeral' campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
awards.strategyonline.ca
Primary
Tier C
https://awards.strategyonline.ca/winners/winner/2024/?e=181375&n=Fry+Funeral ↗
Source Article
2024 Winner
Original Research
awards.strategyonline.ca
· Original study ↗
Methodology
Campaign results reported in award case summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KFC Canada: 8.6% same store sales growth. Source: awards.strategyonline.ca (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kfc-same-store-sales-8-6
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<blockquote cite="https://lighthousedata.io/data/kfc-same-store-sales-8-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.6%</strong> -- same store sales growth for KFC Canada<br><small>Source: awards.strategyonline.ca (2024) · <a href="https://lighthousedata.io/data/kfc-same-store-sales-8-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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