B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- campaign audience reach for Kershaws estate agency (Sky AdSmart campaign) (2024)
Across two campaigns run by Kershaws/Cushods, a reach of 77% was achieved with an audience of around [x] and nearly 201,000 impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sky AdSmart / Liquona
Primary
Tier B
https://liquona.com/video/make-a-big-splash-with-a-small-marketing-budget/ ↗
Source Article
Make A Big Splash With A Small Marketing Budget
Recent advancements in TV advertising have made it highly targeted and, most importantly, affordable, even for small businesses.
In this webinar, Matt Day, creative director of video production agency Liquona, and Kurt Edwards from Sky’s AdSmart team discuss how your business can harness the impact …
Original Research
Sky AdSmart / Liquona
· Original study ↗
Methodology
Single-company case study presented in Liquona/Sky AdSmart webinar
Methodology documented
Segmentation
IndustryReal Estate
Company SizeSMB
RegionUK
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Kershaws estate agency (Sky AdSmart campaign): 77% campaign audience reach. Source: Sky AdSmart / Liquona (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kershaws-adsmart-campaign-reach
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<blockquote cite="https://lighthousedata.io/data/kershaws-adsmart-campaign-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- campaign audience reach for Kershaws estate agency (Sky AdSmart campaign)<br><small>Source: Sky AdSmart / Liquona (2024) · <a href="https://lighthousedata.io/data/kershaws-adsmart-campaign-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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