B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
120,000,000
120,000,000 -- campaign audience reach for Anthropic (2026-02)
Anthropic's 'A Time and a Place' Super Bowl ads reached an estimated 120 million viewers in February 2026.
- Estimated viewership
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
120,000,000
Unit
Count
Data Vintage
2026-02
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
sapt.ai
Primary
Tier B
https://sapt.ai/insights/one-man-marketing-team-anthropic-austin-lau ↗
Source Article
The One Man Marketing Team: How Austin Lau Ran Anthropic's Growth Marketing with AI
There is a detail in the Austin Lau story that most of the viral threads skip over, and it might be the most important one.
When Anthropic first released Claude Code, their agentic coding tool, Lau had to Google how to open Terminal on his Mac. He is a marketer. He had never written a single line of…
Original Research
sapt.ai
· Original study ↗
Methodology
Estimated Super Bowl viewership for Anthropic's 'A Time and a Place' campaign
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Anthropic: 120,000,000 campaign audience reach. Source: sapt.ai (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/anthropic-super-bowl-reach-120m
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<blockquote cite="https://lighthousedata.io/data/anthropic-super-bowl-reach-120m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120,000,000</strong> -- campaign audience reach for Anthropic<br><small>Source: sapt.ai (2026-02) · <a href="https://lighthousedata.io/data/anthropic-super-bowl-reach-120m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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