B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4,400,000
4,400,000 -- campaign audience reach for Cocoba (2025)
Cocoba's Christmas PR campaign and product placement secured a combined audience reach of 4.4 million across online and print titles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4,400,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Orange PR & Marketing
Primary
Tier B
http://www.orangepr.co.uk/december-highlights-festive-pr-campaigns-national-coverage-a-well-earned-b… ↗
Source Article
DECEMBER HIGHLIGHTS: FESTIVE PR CAMPAIGNS, NATIONAL COVERAGE & A WELL-EARNED BREAK
DECEMBER HIGHLIGHTS: FESTIVE PR CAMPAIGNS, NATIONAL COVERAGE & A WELL-EARNED BREAK
December was the perfect way to round off a brilliant year at Orange PR - a Colchester-based PR agency in Essex specialising in food and drink, health and beauty, and lifestyle brands. The month was packed with festiv…
Original Research
Orange PR & Marketing
· Original study ↗
Methodology
Combined audience reach across online and print titles (Stylist, Bella, Daily Star) reported by the PR agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cocoba: 4,400,000 campaign audience reach. Source: Orange PR & Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cocoba-christmas-campaign-reach-4-4m
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<blockquote cite="https://lighthousedata.io/data/cocoba-christmas-campaign-reach-4-4m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,400,000</strong> -- campaign audience reach for Cocoba<br><small>Source: Orange PR & Marketing (2025) · <a href="https://lighthousedata.io/data/cocoba-christmas-campaign-reach-4-4m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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