B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- ai tool adoption rate for Journalists (2026)
According to Muck Rack's State of Journalism 2026 report, 82% of journalists use at least one AI tool.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Muck Rack
Primary
Tier B
https://salientpr.com/blog/the-top-11-trends-in-pr-and-what-to-forget-in-2026 ↗
Source Article
11 PR Trends That Matter in 2026 (And What to Drop)
11 PR Trends That Matter in 2026 (And What to Drop)
Last reviewed: June 2026
Justin Mauldin | Founder, Salient PR | Justin manages PR strategy and media relations across enterprise B2B clients, working directly with journalists and outlets daily.
In the rapidly evolving world of public relations, st…
Original Research
Muck Rack
· Original study ↗
Methodology
From Muck Rack's State of Journalism 2026 report, as cited by Salient PR; up from 77% in the prior year. Measures journalist use of at least one AI tool.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 77% | |
| 2026 (current) | 82% | +6.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists: 82% ai tool adoption rate. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-using-ai-tools-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/journalists-using-ai-tools-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- ai tool adoption rate for Journalists<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/journalists-using-ai-tools-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.